The Wealth Partnership
Great brands connect, make conversations personal and provoke response.
The Wealth Partnership is one of those brands.
It takes a thoughtfully researched audience strategy to develop brand communications and environments that define, inspire and engage targeted audiences. Our User Experience (UX) strategists, designers and developers did just that by creating a seamless UX both online and offline. We created unified brand communications and messages for The Wealth Partnership which is an investment and pensions organization.
Advanceworx operate as The Wealth Partnership’s communications department.
This is a service that many of our clients benefit from; a full-cycle communications strategy department, that works to agreed objectives and marketing plans. Our team apply creative thinking across all of the brand interactions that matter to your audience. In working this way, we’ve created awareness and lead generation for The Wealth Partnership.
Clear, consistent brand messages offering insight and shared knowledge, break through the sales noise and mixed messages that the financial services sector experience.
Build, Grow, Protect
Profile analysis of the target audience was a critical starting point to developing the brand. It provided the research that allowed our team to uncover the unique attributes that the business offers. The culture, approach and turnkey financial solutions that the organization has been built upon, inspired the strapline Build, Grow, Protect.
The profile analysis also provided structure for bespoke communications to audiences including: those starting out on the investment and pension journey, those looking to develop existing situations, and those looking to make the most of their decisions through the years. No matter what stage an audience may be at, we developed a personalized user journey.
The brand was alive and brought structure to a new responsive website, with an intuitive Content Management System. This gave them the springboard to provide their audiences with shared knowledge, financial legislation and new products, as well as advice on the best approach for their circumstances.
Google now has them in their sights. The rich, insightful content that offers audiences the facts to make decisions, also provides the business with a valuable platform that Google has rewarded within page listings and ranking. Our Brand Connect service has delivered true, multi-channel communications with their clients.
It’s all connected. Online facilities provide video marketing and content. The social media platforms enable business campaigns. Offline branding of client critical investment analysis reports, advertising, company brochures and presentations, are some of the tools that the business now has to engage with current and prospective clients.
First impressions are made in an instant; deeper impressions are created through time.
Derek Fish, Director of The Wealth Partnership, sums up the brand communications strategy we have developed for them, and the relationship that has bonded our organisations:
“Within the financial services industry, experience and sector knowledge means everything.
Our relationship with Advanceworx has developed brand communications, that offer insight to our varied audiences, as well as creating a brand of choice to potential new clients. By embracing all medias available to communicate our brand, services, culture and client value, the team at Advanceworx have provided that all important factor needed with all marketing activities, a healthy return on investment.
We are currently reviewing next communication strategies with Advanceworx and due to previous developments and success, that is something that excites our team”.