More than simply jewellery to wear, La10 is a statement, one that communicates design, sophistication and quality. Advanceworx were invited to create the brand storytelling for La10, an exciting, new collection of bespoke designed and hand-crafted jewellery.
Through inspiring designs, rich material and exquisite detailing, the collection captures the company’s core values — creative, bold and stylish, whilst engaging with a rich Celtic heritage. The brand name La10, is derived from Latenne, in Austria, a Town synonymous with a famous Celtic artifact discovery.
Our vision and strategy for the launch and development of the collection came after a successful pitch, leading us to work in partnership with the business to develop the brand, key messages and elevate the awareness of the products.
The drive for the brand was a desire to communicate that this was jewellery for the time, but equally proud of a bygone era of style.
First, we delivered the new brand and identity, supported by brand toolkit and guidelines for all communication reference. Key communicators were developed to allow the business to structure messages to individual buyers, as well as re-seller audiences around the world, all driven by a brand consistency but one structured to be flexible enough for specific target audiences and the brand growth expected.
Brand in place, campaigns and collateral were ready to be developed and we structured and designed online Ecommerce platform, with a database system assisting in the management of all sales, shipping, inventory and future online communications.
Through previous relationship and collective project work, we invited renowned fashion and product photographer Hamish Campbell to shoot all brand photography, as well as imagery for specific pieces. Hamish was integral to areas of the imagery storytelling and his creative photography allowed the product to stand out in all environments of the creative journey.
The La10 brand and products continue to grow and the Advanceworx team have been delighted to be involved with the success of this brand from early conception.
Brand Guidelines and Toolkit
Database Management System