Client
Tradecast are a multi discipline, multi service trades company, providing services to the construction industry. The company has a successful and trusted reputation with many leading organisations and are also proud to be Remedial Works Contractors for the NHBC as well as having accreditations with Achilles and The Scottish Building Federation. Offering construction services to both private and commercial clients, it is not only the company’s client list that is enviable but also the relationships enjoyed with staff, management and customers.
Brief
It was time for the company to have a brand and message that reflected their standing and the professionalism of service. Our instructions were to highlight the company values and ethos, their approach to customers and what was to become key to the project “The focus that they brought to projects”. An important factor to the success that the company has achieved is the training and development of both services and staff. We were made aware of the continued attention that the company has to what is important for them. Their people and the relationships formed.
Creative
Working on the brief that we had been given, along with the statement that came from initial meetings, we started to work on the concept that said a lot about Tradecast. “Bringing focus” It was a very true statement of an organisation that is focused on each of the services that they provide but also the focus that they have for the development and Health and Safety of each employee. It was through this ethos that the creative element and company message started to shape. Our design was to be true to all that the company do, highlighting important aspects of the overall.
Conclusion
Working with Tradecast has been a pleasure and the way that we worked together gave us an insight into how this company deals with people. In an industry that has had some bad reputations in the past it is refreshing to work with a company that is not only staff focused but also client focused. The success of the project has been measurable through the ongoing success that Tradecast enjoy. From an initial concept and strategy all materials and message have a unified voice of the company’s commitment to all that they do. We loved working with Tradecast and they loved what we produced.