Client
Well what can we say about The Thrill Of It All. The company supplies party and event management through a creative approach. From managing a birthday party to corporate events and theme nights, this company do everything with a kick! Each event that the company undertakes is with a personal, innovative and creative approach. Irrespective of size or budget the team at The Thrill Of It All work closely with clients to make sure that each event is that one that everyone remembers. As well as the event management and party theming the company has a store and wedding planning.
Brief
The company was familiar with the work that Advanceworx produced and when they felt ready to re brand we were their first choice. The principals felt the time was right to bring all of the services they provided under one brand. The challenge, they felt, was how do you sum up all that they do? The Thrill Of It All needed identity and an instant message that would communicate the passion that they felt for what they did but also just how much they enjoyed what they do. We sat down, we talked, we instantly had a feel for what they were all about.... bringing enjoyment to all that they do.
Creative
After our consultations our thoughts were that we were enjoying what the company was all about and we were going to enjoy this process. It led us to start a process of word play, of connections of what they did and the emotions that it brought. What came out of that was the overwhelming association that everything they did brought enjoyment to all who had experienced the company’s services. It was a celebration of all that was good about the company and from this point the word "enjoy" and everything it meant, became synonymous with The Thrill Of It All.
Conclusion
The company goes from strength to strength and Advanceworx have become an integral part of many of the company’s marketing activities. Recent projects have seen the company arrange Christmas party nights for Lloyds Bank and North Lanarkshire Council with major success. Advanceworx have been involved with the promotion of these events. Along with the new brand has came a new message for the business, one that is positive and engages well with clients. The business caters for many different requirements and tastes, but it's that creative attitude that means everyone will enjoy, we hope you do?