Client
Alba Group of companies are based in Slamannan Falkirk. The company has a range of services that are complimented with a full recycling service. Skip hire to sustainable waste management the company has many solutions for many sectors. With a firm belief for sustainability, the company has an enviable environmental procedure, the management and staff are well respected throughout the industry. Working closely with clients and governing bodies like SEPA, The Alba Group take a responsible attitude to all that they do and as a commercial concern, they keep competitive.
Brief
Alba Group has developed steadily over a number of years and with this development has came a new message and new services. Advanceworx were invited to plan a new development strategy for the company’s marketing. Initial consultations were centered around the company identity, to bring all offerings under one umbrella, and to develop a new website for the group to promote all services. We were asked to consider the many elements that made this organisation up, skip hire to sustainable waste management.
Creative
A very instant reaction for us whilst researching this company was that this was an exciting solution for a multitude of sectors. Sustainability is important for all that each and everyone of us do but with Alba Group it was more than just that, this offering was bringing a service but also a solution. Our thinking for the look and brand message that was required was to concentrate on, for the identity, the idea that whatever materials Alba processed could be recycled and for the creative look of the materials, just who could benefit from the services that Alba Group offer.
Conclusion
Brand awareness in who Alba Group are and just what they offer has raised since the introduction of the new identity and associated materials. The brand, identity and also company message is a fresh look for prospective clients to see not only the benefits of working with an organisation with great values like Alba Group but to also see the difference that can be made through a commercial company with an environmental attitude to all that they do. We are currently working on a number of materials for the company and enjoy being a part of something that helps and will help change attitudes.