Client
When we were first contacted by G Hillan Masonry, our initial reaction was, we don’t know much about stonemasonry. After our first meeting and were given an insight into the company, their products and expertise, wow! Grand Designs meets ancient craft. The company provides specialised stonemasonry consultancy, product and build. G Hillan supply to Historic Scotland, new build and private clients. The company provides a product and service hat sits equally comfortable within historic and modern buildings. After this initial meeting we had a new perspective, we new the business, loved the product and it was time to start work.
Brief
The client required a complete revamp of all materials, identity, stationery, brochures and eventually the company website. Most of these materials were new ventures for G Hillan and from day one they asked how much we could assist. We arranged to have some time for both of us to get to know each other and the most effective way to promote a company with a unique product, craft and service. We realised very quickly that the quality of what the company did had to be reflected in all marketing. What we loved about the company was how this ancient craft fitted seamlessly with traditional and modern buildings.
Creative
Our process started with these initial consultations and this led us to the statement that would become synonymous with the company, “Modern through tradition”. This was true of the company’s approach and ethos. At the forefront of the creative and marketing was a message of quality and trust in a company that can provide not only a service but craft, that is now the G. Hillan Stonemasonry brand. We produced identity that was modern and also reflected the ethos of the company. We produced all photography that was one of the most exciting subject matters we have worked on and we set the creative writing tone.
Conclusion
It was a pleasure to work with G. Hillan and the principal behind the project Graham Hillan We have over time received fantastic feedback from Graham and his team about the success of all the materials, with Graham telling us recently, "Advanceworx’s involvement was crucial to G. Hillan Stonemasonry developing our brand to what it is today. We now have so much confidence when sending materials or directing prospectors to our website. Experiencing your full range of services, from design to photography and creative writing made a daunting thought a pleasure." Today we receive additional projects from the company along with enjoying referrals.